LIIAR of film trailers

Language

The language of a trailer has always got to be persuasive and intriguing. This is because the purpose of a film trailer is to draw viewers to watching the film.

Certain things that make trailers achieve these qualities of being intriguing and persuasive are the way dialogue is used as a voice over to make the viewer aware of the narrative of the film. Another thing is the way they show the most exciting parts of the film, through the equilibrium, disruption and possibly some of the quest, to draw the viewer in, but then leave them hanging and wanting more by not showing a revolution. The enigma that this creates allows for strong intrigue into the film from the viewer.

The most common language feature of a trailer are montages. These are used to allow the viewer to see more of the film than if it were just rolling camera, but can also be used to create suspense and a racy atmosphere or a serene feeling depending on the speed of the clip change.

Another thing that is seen in most film trailers is the use of non-diegetic music. This is matched to the over voice, but also to the montage. This is because the clips in the montage are usually cut to the beat of the music, this adds a slight feel of continuity through the music as opposed to the film clips. As well as there being non-diegetic sound in most film trailers, there is also diegetic sound used as well. This then allows the feel of the film to still come through.

Institution

Most film trailers are produced by the production company that are creating that particular film. Some of the big production companies to be known in making these are 20th Centuary Fox, Paramount Pictures, MGM and Fox Filmed Entertainment. The people who are now high up in the hierarchy of management in these companies though, have all come from the same company, which was Kaleidoscope Films.

Kaleidoscope films had a branch open on the west coast of America in 1968 by a man called Kuehn. Kuehn and his company played a major role in the creation of film trailers for around 3 decades, but then demands became too large when producers decided to invest more money in the marketing of the films. Nowadays, the creators of film trailers, that used to work for Kuehn, are now in the management of the larger companies, as stated above.

Ideology

The main ideology of a film trailer is to attract the attention of the target audience and make them want to go view the film. The institution come up with a set of idea's that they believe will draw the audience in.

Such things as including the exciting parts of the film, or choosing to use a cliff hanger type effect to make the viewer want to know what happens. All these things help them gain the goal they desire. The institution expect that what they do will provide the best result, which is for the most attention.

Audience

Each genre of film will have a different target audience. For example, romance films' main audience would be females aged from around 16 and up, although people not in this category may be attracted to watching this type of film too. Another example would be of Horror. Horror has a wide target audience. This is because it can vary from male to female viewers, and also all ages, other than young children, may find them interesting.

Another thing that can be said about the audience of movie trailers, is the fact it's everyone who watched television. Film trailers are there to be seen by all. They are put on here, because the creators of film trailers know that whoever likes to watch films, like to watch television, because they are both visual things, so it's the best way of attracted that particular audience.

Representation

Film trailers are a representation of the film it's advertising. They are represented as being the best parts of the film which is done to excite the viewer of the trailer. Another thing that can be said about film trailers is the fact they are used to represent the specific genre that it's advertising.

To represent any film, you would have to put in certain things that are related to that genre. For example, to represent a thriller film, you would want to include something dark and gloomy or mysterious and dangerous, whereas if your film trailer was representing a romance film, you would stereotypically expect to see bright and colourful pictures on screen and experience a happy atmosphere.