Magazine Institutions

Instead of looking straight for the two main magazine publishers in the UK, I looked for what I believe to be the two main film magazines in the UK. This way I could see who the producer of these two magazines were and work that way. The two magazines I believe to be the two main ones are Empire and Total Film.

Empire's production company is Bauer Media Group, which is based in Hamburg, Germany. This company produced and sells approximately 38 million magazines per week, and some of these magazines sold include Empire, Closer, FHM and Kerrang. All of these magazines have very different target audiences, which is why the company are gaining that many sales. As well as each magazine attracting different audiences, they also cover many different aspects of entertainments and lifestyle. For example, Empire is based on film, Closer is about celebrity lifestyles (aimed mainly at females), FHM is about sports and male related activities (FHM= For Him Magazine) and Kerrang is based around music.

Total Film's production company is Future Publishing, which is based in the United Kingdom. This production company has over 150 different magazine ranging mainly in technological, computing and gaming topics, but also dipping into other things, such as film and music. Examples of some magazines that this production company produce are Total film, Edge and Classic Rock. As this production company focuses on mainly one or two topics, it only gains only 1 million sales per week, which is small compared to the previous production company. This is due to the specialist topics that are discussed within these magazines.

For my magazine, I think it's going to be fairly broad in the sense that it's going to look at all different genres of film, that are recently out and films that have being getting a lot of attention in recent months. As this is true, I feel that if it is compulsory for me to chose one of these two production companies to produce my magazine, I think I would choose Bauer Media Group. This isn't just because they receive outstanding amounts of sales each week, but it's because I feel they are more established production company, as in they are more popular with the main public, and don't specialise specifically in anything directly.