As I am wanting my magazine to be about many different genres of film, that are recent and possible older films, I feel that my target audience could also be as broad. This is because the films that are featured in my magazine could attract different people and also because some people are fond of many different genres of films, so it's difficult to target one main audience. In order to be able to get an actual idea of who my magazine would be best aimed at, I did a survey to see what types of people liked what types of films.
After doing this research, I have decided that my target audience, although quite broad, would be people who are of both genders, but more specifically, older males and younger females. I also believe that the people who are students will be more inclined to purchase the magazine, as these are the people I believe to have more of an interest in going to the cinema.
In addition to these questions I asked, I also asked them if they would be interested in buying the magazine, but only 45% said they would be interested in buying it. One reason I believe this is so, is because many of them are very computer literate and are interested in online reviews. This would mean that they are able to obtain the information included in the magazine, on the internet for free.
I would also say that it is open for many ages to be my target audience, but to be more specific, I would say the older market (40s upwards) would buy the magazine, as they are less likely to be able to obtain the information on the internet, and also because they have had to buy magazines to be able to get this information in the past, and so they may just be carrying on their normal tradition of buying magazines.
No comments:
Post a Comment